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metadata delivers a complete, unified solution for abm. with its patented intelligent demand automation platform, metadata optimizes marketing spend across advertising channels, reducing customer acquisition costs by generating and targeting new pipelines of qualified prospects. using machine learning and artificial intelligence, the platform builds active personas based on existing customers by combining first-party data from the client's own internal crm and marketing automation platforms with hundreds of third-party data signals. lists of new 'look-alike' prospects are generated by pulling matches from a database of hundreds of millions of business contacts built with data from partners such as insideview, hg data, fullcontact, leadferret, datanyze, leadsift and many others. the new qualified prospects are then matched with targeted advertising campaigns on display and social channels, generating 100% opt-in leads with increases typically at 50% or more in lead to opportunity conversion.

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