Silver Gallery

at a time when the astronomical costs of developing & maintaining online catalogs were out of reach for most small- to mid-sized organizations, catalog systems provided affordable, e-commerce solutions for smaller mail order companies wishing to offer their products online. company officers steve dahl, stacey strawn, and shawn straining each brought their own unique set of skills & experience to the mix. steve & shawn provided technical expertise and support for steve’s custom shopping cart & database programming. stacey utilized her communication skills to write keyword-rich, quality content while providing leadership and management for the fast-growing company. together, our team built a solid client base one company at a time, providing a complete package of services and a reliable custom-built e-commerce platform for mail order catalog companies. our extensive range of services provided included systems administration, keyword and roi analysis, database management, e-mail marketing and content management - all of this when seo and page rank were a mystery to all but an elite few. as technology improved and do it yourself e-commerce platforms like yahoo stores and miva merchant emerged, catalog systems looked inward for inspiration. utilizing their years of expertise, the team built their own e-commerce sites, and changed the direction of the company to build and operate a trio of busy e-commerce websites: silvergallery.com, brassgallery.com & annaleegallery.com. today, nearly two decades later, catalog systems continues to change and grow. steve dahl has moved on to explore new opportunities with his own venture, ellington direct. shawn straining operates a retail business under the jiggy.com brand. stacey strawn remains at the helm as president and ceo of catalog systems, where she continues the company legacy of cutting edge e-tail with the development of new brands and private label opportunities in the global market.

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